Ugo Rondinone, Hell Yes
Ugo Rondinone created Hell Yes to inaugurate the façade of the New Museum, on display from December 2007 to November 2010. It was a symbol of the optimism that surrounded the Museum’s opening of its new building on the Bowery.
Illuminated sign, 29’ x 9’ x 12”
Photo Courtesy of Ugo Rondinone and New Museum of Contemporary Art, New York